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XMPie – Personalised Marketing

What is XMPie?

Progressive brands are seeking the holy grail – the chance to communicate with their customer at the right time, with the right message, and through the right channel. At AlphaGraphics, we’ve been helping clients do this with XMPie for over ten years – and we’ve won international awards for the campaigns we’ve deployed. In short, XMPie is the leading software tool used to ensure the highest level of personalisation across printed and digital media, taking cross-media campaigns to a new level.

What Can It Do?

XMPie is a Gartner Magic Quadrant marketing automation platform, which allows you to send highly personalised, segmented campaigns through trigger-based automation. We can deploy print, email, SMS, social ads, outbound phone calls and AI Chatbots all in one portal, incorporating personalised URLs (PURLs) allowing for pre-populated content - XMPie makes that holy grail of ‘right message, right channel, right time’ within reach.

How Can It Help?

Consumers are totally overwhelmed with marketing messages on a daily basis – emails, phone calls, app pushes, SMS, direct mail, OOH ads, radio, streaming, pre-roll video ads, re-targeting, banner ads, TV ads – who knows what next bit of technology is around the corner? XMPie keeps abreast of new developments, integrating them into current campaigns and onboarding them into the arsenal of communication. 

Projects are efficient, operating at full potential and gathering data for analysis to deliver flexible, trackable campaigns.

To discuss how AlphaGraphics can push the boundaries and turn your marketing on its head with targeted, right-place-right-time touch points, get in touch with the Contact Form. 

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