Our in-house Development Team love data, and with data at the heart of every successful campaign, it really does pay to have quality leads; segmented and hard working.
What’s more important when it comes to data – quality or quantity? Increasingly, both are as important as each other.
Quality & Quantity
As good as it is to have access to a huge amount of data, it is crucial that the data is kept ‘clean’ and up-to-date.
Using large amounts of data allows you to layer the data and use it to segment and target your database more accurately by using a combination of demographic segments and other segments around interest or intent.
By combining a large quantity of high-quality data you can target your audience appropriately and more profitably. For example, if you know the name, address, sex, age, disposable income and interests of your customers then you can ensure your marketing resonates with them.
What’s more important when it comes to data – quality or quantity? Increasingly, both are as important as each other.
Quality & Quantity
As good as it is to have access to a huge amount of data, it is crucial that the data is kept ‘clean’ and up-to-date.
Using large amounts of data allows you to layer the data and use it to segment and target your database more accurately by using a combination of demographic segments and other segments around interest or intent.
By combining a large quantity of high-quality data you can target your audience appropriately and more profitably. For example, if you know the name, address, sex, age, disposable income and interests of your customers then you can ensure your marketing resonates with them.