The average car dealership will hold a whole host of information on-file about is customers. This information might include purchase history, name, address, DOB, finance information and service history – but are you really leveraging all of the information you possibly can to deliver the best aftersales service?
When considering automotive aftersales marketing - creative intelligence and customer engagement is key. By using hyper-personalised, multi-channel, data-driven communication to engage customers you can build a relationship and increase their post-purchase spend with your dealership. By achieving this, you will add value and drive sales for a range of aftersales products, including servicing, MOTs and parts.
With regular, consistent and targeted marketing communications you are providing your customers with reasons to continue their motoring journey with you - and we can help.