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Wynyard Hall

Consolidating standard and large format print, and providing warm data leads - ensuring continuity and wider advertising

The Challenge

During a business meeting to discuss Wynyard Hall’s requirements and the demands of the industry, we also discussed revenue streams relevant to the hotel; areas in which Wynyard Hall were keen to encourage growth. They were keen to increase their data reach, and make their existing information work harder and produce bigger positive results.

The Campaign

An ongoing project with Wynyard has seen us collaborate on numerous projects, enhancing their printed material including corporate and festive brochures. Significantly, we have also fulfilled a number of large format requirements, such as external banners and ground signage for events. Following an audit of their digital infrastructure, we were also able to highlight where spend could be prioritised to offer maximum results. We have also supplied various sets of segmented and warm data leads, enabling successful, targeted digital marketing.

The Impact

Through providing rich data, we enabled Wynyard to specifically target prospects for events through personalised email communications. We also were able to increase business through large format print. Both led to a wider range of advertising for the Hotel and its features, including the gardens, farm shop, spa and restaurant.
“AlphaGraphics have taken care of a number of our printing needs – from menus, posters and brochures to large scale printing and signage. Our Account Director is always on hand to offer recommendations, and we are pleased with their professionalism, competitive pricing and prompt turnaround times”
– Becky Andrews, Marketing Manager

Elements Used

  • Email Marketing
  • Personalisation