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Vertu Plc.

A multi-dealership first class event

The Challenge

Develop a unique event with eye-catching creative that has the flexibility to span multiple brands and work seamlessly across 38 dealerships. As a priority, the event must generate a high volume of good quality appointments, resulting in increased sales and a good ROI.

The Campaign

This was a complex campaign running across multiple brands and dealerships. We planned and project managed the entire event from concept to completion including; the original creative, the finished artwork, personalised URLs (PURLs) and emails, personalised DMs (direct mail), all print, production and mailing, data management, telephone prospecting and full campaign reporting. In addition to supplying the event POS.

The Impact

A total of 87,000 DMs were sent, along with 56,000 emails and 37,000 calls made. The number of cars sold almost doubled the previous year’s benchmark, an increase of 86%.
“AlphaGraphics are professional, experienced, well organised and have great understanding of motor retail. During our recent sales events they took the lead, made it happen and most importantly delivered the additional sales that we needed to hit target.

What sets AlphaGraphics apart is that that they offer the whole package, from initial creative right through to appointments, reporting and MI, the campaign is tailored to suit us.

The event not only achieved an impressive increase in sales year on year but it delivered a great ROI when looking at the cost per additional sale versus the cost of the event."”
– Operations Director, Vertu plc

Elements Used

  • Email Marketing
  • Personalisation