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Durham University

Creative, eye-catching event marketing.

The Challenge

Promote the Career Centre’s headline event of the academic year.

The Campaign

We designed creative for a series of eye-catching adverts and brochure covers for the University’s Careers Fair. The graphic designs gave the event a vibrant and modern look and feel.

A selection of carefully chosen colour palettes differentiated the separate events, while the designs allowed for sponsor logos and enabled the important event information to take centre stage.

The graphics were eye-catching and engaging and ensured the event looked professional and appealed to each of the client’s target audiences: students (of all years, disciplines and levels), university staff and employers.

The Impact

The client felt the finished creative precisely fulfilled every element of their brief.

The eye-catching designs helped the event achieve a promising turnout and the finished creative stood out from the array of publications displayed alongside them at the University’s Careers Centre.
“We were very happy with the career fair brochures and flyers designed by AlphaGraphics – we were changing the design from quite traditional photo imagery to more colourful, graphic images and it took a little while to find the right design.

AlphaGraphics were really helpful and passed the project to their Nottingham design team to create the new images.

The designs produced met our brief exactly and are much more eye-catching than the previous designs. This is particularly useful when our brochures are on display in the Careers Centre among a lot of other publications!”
– Laura Smith, Employer Services Manager

Elements Used

  • Creative
  • Design