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Center Parcs

Redesigning, printing & installing fresh large format graphics to Center Parcs' five ParcMarket stores

The Challenge

Center Parcs wanted to update the design of their internal supermarkets within each Center Parcs Village. The visuals and POS were in need of brand modernisation and fresh print.

The Campaign

Our Project Management and Large Format teams began by visiting each of the five UK holiday sites to survey and assess the requirements; from available space to create the biggest impact, to meeting the direct employees and developing a critical path. All existing branding and Point of Sale was re-designed by our Creative Team and fitted to a high specification, bringing a freshness and an updated look to each shop.

The Impact

Following creation of the new brand, the shops looked much more modern and appealing to park residents. Category management and navigational signage improved the layout of the shop, creating a story for shoppers, and overall, a better customer experience. Digitally printing wall coverings were used to visually enhance and create a sense of theatre. The re-vamp proved highly popular, and brought the shops in line with the quality of lodge accommodation and site activities available.
“AlphaGraphics provided a complete rebranding of the ParcMarket internal point of sale. They worked up detailed proposals for each village, developed proofs, arranged printing and managed the installation. We have enjoyed working with them, have been impressed with the results and look forward to working with them again in the future”
– Nick Martin, Group Retail Operations Manager at CenterParcs

Elements Used

  • Email Marketing
  • Personalisation