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Retail Marketing Calendar 2018

In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important.

Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and get involved in every big event of the year.

Some of these may not seem too significant or may not be particularly relevant to you, but merely getting proactive on social media and joining the conversation can be great exposure for your business!

Post Christmas Sales Begin
01: New Year’s Day
03: Six Nations Rugby
04: The Super Bowl
09: Half Term
09: Start of Winter Olympics
13: Shrove Tuesday
14: Valentine’s Day
16: Chinese New Year
16: Start of London Fashion Week
20: End of London Fashion Week
25: End of Winter Olympics
01: World Book Day
04: The Oscars
08: International Women’s Day
11: Mother’s Day
17: St Patrick’s Day
20: First Day of Spring
25: Start of Daylight Savings
30: Good Friday
Royal Baby Due
01: Easter Sunday
01: April Fool’s Day
02: Easter Monday
22: London Marathon
23: St George’s Day
05: Tour de Yorkshire
07: May Bank Holiday
15: Start of Ramadan
19: FA Cup Final
22: RHS Chelsea Flower Show
28: Spring Bank Holiday
14: End of Ramadan
14: Start of 2018 FIFA World Cup
17: Father’s Day
21: Summer Solstice
30: Armed Forces Day
02: Wimbledon
06: British Grand Prix
15: End of 2018 FIFA World Cup
25: School Summer Holidays
31: Mars Approach
21: Eid al-Adha
27: Summer Bank Holiday
03: Back to School
09: Great North Run
23: First Day of Autumn
26: Autumn Half Term
28: End of Daylight Savings
31: Halloween
05: Bonfire Night
07: Diwali
11: Rememberance Sunday
11: Single’s Day
22: Thanksgiving
23: Black Friday
26: Cyber Monday
30: St. Andrew’s Day
21: Winter Solstice
24: Christmas Eve
25: Christmas
26: Boxing Day
31: New Year’s Eve

Staying in the loop and communicating effectively with your target audience throughout the year will help you to maintain a good relationship between your brand and consumer. Tying in key events throughout the year with your in-store and online promotions is also a great way to give your customers another excuse to buy! Here’s just a few examples below:

At AlphaGraphics we specialise in helping retail businesses market their products and services with data-driven, automated marketing campaigns. To find out more visit


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