Fail to prepare, prepare to fail. This is a mantra that runs true when it comes to education marketing.
The education industry runs like clockwork. It’s seasonal, which makes it predictable, yet it’s complex, as the wants and needs of each potential applicant vary so widely.
To help you with your marketing over the next 12 months, we’ve created a college marketing calendar containing key dates that may help with your planned marketing activities.
UK College Marketing Calendar for 2018/2019
|
October 2017 |
Early open days for 2018 |
23: Last date to add 2017 entry clearing choices and for colleges to make decisions |
29: British Summer Time Ends |
31: Halloween |
November 2017 |
05: Guy Fawkes Day |
24: Black Friday |
27: Cyber Monday |
. |
December 2017 |
21: Winter Solstice |
25: Christmas Day |
26: Boxing Day |
31: New Year’s Eve |
January 2018 |
Application Deadline: majority of college courses |
1: New Year’s Day |
. |
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February 2018 |
Most college course interviews taking Cialis Original 20mg place |
14: Valentine’s Day |
16: Chinese New Year |
25: UCAS Extra Applications Start for eligible applicants |
March 2018 |
11: Mothering Sunday |
24: Application Deadline: Art & Design |
25: British Summer Time Starts |
30: Good Friday |
April 2018 |
02: Easter Monday |
22: London Marathon |
. |
. |
May 2018 |
07: May Day |
19: FA Cup Final |
28: Spring Bank Holiday |
. |
June 2018 |
14: FIFA World Cup |
17: Father’s Day |
21: Summer Solstice |
30: Applications Entered into Clearing |
July 2018 |
02: Wimbledon |
04: Deadline to Add Extra Choices |
07: Tour de France |
. |
. |
. |
August 2018 |
Popular month for open days |
GCSE Results Day – TBC |
16: A Level Results Day |
27: Summer Bank Holiday |
31: Deadline to Meet Conditions |
31: End of Adjustment |
September 2018 |
Enrolment and adult enrolment sessions |
20: Final Deadline for 2018 Applications |
23: First Day of Autumn |
. |
. |
October 2018 |
Enrolment and adult enrolment sessions |
23: Deadline: Clearing Choices |
23: Clearing Applicants Accepted |
28: British Summer Time Starts |
31: Halloween |
By communicating regularly with potential students across channels you can build the affinity they have with your college and become more likely to move from a consumer of your services to ambassador for them.
At AlphaGraphics, we specialise in helping FE and HE institutions deliver data-driven, automated marketing campaigns. To find out more, visit: https://education.alphagraphics.co.uk/about-us/