How to Monetise Social Channels for Retailers
Discover how you can monetise your social channels for your retail business with our tips and advice in our latest blog post.
Is the Hospitality Industry Too Dependent on Deal Sites for Bookings?
We look at how important deal websites are and whether those in hospitality can perform just as well by going at it alone with their marketing efforts.
Christmas in July: What have the big retailers been up to this year?
‘Christmas in July’ is a staple in the marketing calendars of retailers. So where did Christmas in July come from? And how important is it for retailers?
How to Mitigate and Manage Online Reviews
One viral bad review can potentially ruin the reputation of a hotel, restaurant, gym or leisure facility. Here's what to do if you get one, and how to reduce the chances of getting a negative review.
Chains vs Independents vs Peer-To-Peer: How the Airbnb trend is impacting the market
Why is Airbnb so popular? And how should hotelier (both independent and brand) look to compete?
Man vs. Machine: Do the ideas of self-service and personalisation in retail conflict?
The in-store experience is becoming less personal, as self-service checkouts become the norm. Yet, ‘personalisation’ is the order of the day for retail marketeers – is there a conflict in priorities here?
Combating the Cost of Enrolment No-Shows to Colleges
Even after their place is confirmed students can still be a no-show, and colleges are left to foot the bill that comes with running a course below capacity levels.
So what can be done to limit the impact this has on your college?
Speculate to Accumulate: How Universities Spend to Attract More Students
How Do Universities Spend to Attract Students? As we mentioned in our ‘Marketing Education to Generation Z’ blog post, universities are adapting their approach to marketing by steering away...
The Importance of Clean Data in Retail Marketing
Using high-quality data in your marketing can transform the results of your campaigns. So what’s more important when it comes to data – quality or quantity?
Direct Mail Isn’t Dead: How to Use Creativity to Drive Enquiries Through Direct Mail
Direct mail marketing has a poor reputation, and for many brands, businesses and individuals!, the words ‘direct mail’ translate to ‘junk mail’.
5 Fabulous Ways to Revolutionise Your Marketing Calendar
If you’re in the hospitality business, you know you need to bring your marketing A-game all year round.
With this in mind, we’ve pulled together our top tips on how to get ahead of the marketing calendar.
To Succeed in Retail, Make it Personal
Competing in the retail environment has never been more challenging. ‘Competitive’ is almost too soft a word to describe it – ruthless is probably more accurate.
So how can we personalise the retail experience? Answer: Data.