The purpose of the shopping centre was once simply as the title states, to provide a passive place for consumers to make purchases and then leave having fulfilled this aim.
Our handy infographic demonstrates the three pillars to retail success. Follow our steps of value, convenience and experience and we’re sure your business will stand the test of time.
With all businesses forced to clean up their act, your marketing communications should be less likely to be lost in the noise of spam. We’ve compiled some top tips to engage with your databases post-GDPR changes.
Attracting new customers is often the main focus of marketing efforts. This is incredibly important to the growth and success of your business, but it’s also important that you don’t overlook your current customer-base. Retaining their loyalty is also key to growth, so you must stay in touch once the sale is complete.
Let’s face it, the new GDPR regulation has come into place because almost everyone with an email address is receiving spam that they certainly did not ask for. For that reason, we should welcome the new General Data Protection Regulation.
Black Friday, Cyber Monday, Christmas and the January sales are done for another year. After the best season for retailers, revenue starts to dip as we creep further into the new year - what can you do to bounce back and keep customers returning to your store for more?
2017 was an unsteady year for the retail sector, with annual retail sales growth at its lowest in four years. According to the ONS Retail Sales December 2017 bulletin, quarter one saw a 1.2% decline in sales.
In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important. Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and […]
With the explosion of online shopping and advancements in delivery making shopping online even more convenient and accessible, it's becoming harder and harder to bring shoppers into physical retail spaces. We discuss how you can delight your customers through the in-store experience you provide.
Event marketing can be a daunting task, if you approach it with a critical mind and data to support your decisions, however, a successful event can provide the means to meet-and-greet potential and current client, and generate awareness and leads for your brand.