The internet has long since revolutionised the way we make buying decisions and complete purchases - from groceries to holidays to houses - the web has the answers. The automotive industry however, has fallen behind, with most brands tending to stick to their traditional (and more familiar) roots - focusing on sales and footfall within dealerships.
We’ve compiled all of our results from dealership events (held in February and March 2018) that we supported with marketing materials so you can see the difference the AG Automotive team could make to your events.
Point of Sale (POS) and visual merchandising are key elements in any in-dealership marketing plan. Driving new and used car sales by promoting new products, offers and special events are just a few great reasons to ensure you have an effective point of sale display.
2018 has been tipped to be the year that everything changes in the automotive industry. According to industry leaders, dealerships are within a year of being able to complete an entire vehicle transaction online.
Over the last six months there has been a lot of speculation about where the facts and figures suggest the new and used car markets are heading. We look at the latest statistics to find out what 2018 might have in store for car dealerships.