We look at how important deal websites are and whether those in hospitality can perform just as well by going at it alone with their marketing efforts.
‘Christmas in July’ is a staple in the marketing calendars of retailers. So where did Christmas in July come from? And how important is it for retailers?
One viral bad review can potentially ruin the reputation of a hotel, restaurant, gym or leisure facility. Here's what to do if you get one, and how to reduce the chances of getting a negative review.
The in-store experience is becoming less personal, as self-service checkouts become the norm. Yet, ‘personalisation’ is the order of the day for retail marketeers – is there a conflict in priorities here?
Using high-quality data in your marketing can transform the results of your campaigns. So what’s more important when it comes to data – quality or quantity?
Direct mail marketing has a poor reputation, and for many brands, businesses and individuals!, the words ‘direct mail’ translate to ‘junk mail’.
If you’re in the hospitality business, you know you need to bring your marketing A-game all year round. With this in mind, we’ve pulled together our top tips on how to get ahead of the marketing calendar.
Competing in the retail environment has never been more challenging. ‘Competitive’ is almost too soft a word to describe it – ruthless is probably more accurate. So how can we personalise the retail experience? Answer: Data.
With hotels diversifying more than ever, offering exciting new services and niche markets, it’s more important than ever to stand out from the crowd and get your business noticed. In an online world where social media rules the waves and internet browsing is a daily staple, not a luxury, how can you be sure you’re […]
It’s very easy to get excited and caught up in all the trappings of digital marketing – such as social media and eCommerce – and while hugely important in modern trading, it’s also vital to not overlook your physical shopfront. If your business depends heavily on passing trade and enticing customers inside to browse, or on […]