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The Campaign

The first maintained Comprehensive School in the country to be judged ‘outstanding’ in every one of the 31 judgements in its full Section 5 Ofsted inspection in 2010, Whitley Bay High School had the perfect platform on which to promote their Sixth Form.

The prospectus had to appeal to the target audience of parents, existing year 11 students and students from neighbouring schools, with the aim of increasing enrolment at the school’s Sixth Form.


The design integrated the High School’s branding to strengthen the existing brand and guarantee consistency. The prospectus successfully incorporated all the relevant, highly detailed course information necessary and encapsulated the ethos of the school.

The end result was a professional, engaging and high quality prospectus that accurately portrayed the sixth form’s well-earned reputation as the highest performing sixth form in the region and one of the best in the country.

Furthermore, the school achieved high attendance figures at their sixth form course open evening and the prospectus received excellent feedback from both parents and students alike.


“AlphaGraphics have worked with our school for the past 12 months. In that time they have provided us with a brand identity and produced outstanding materials for us ranging from prospectuses to newsletters, advertising and conference packs.

They listen to the client brief and take on board both the initial ideas and the (often many!) changes as the design evolves. Nothing is ever too much trouble. Every design just gets better and better.

Pricing is extremely competitive and the results are phenomenal. I have no doubt that the work they have produced has had a very positive impact with parents, staff, students and visitors all commenting on the quality and professionalism of our materials.

I couldn’t recommend AlphaGraphics highly enough.”

- Natalie Thorne, Bursar


The campaign required a number of elements including:

  1. Creative Design
  2. Sixth Form Prospectus