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Data Analysis & Segmentation

Can you afford to ‘make’ or ‘break’ your campaign?

Or perhaps you have time on your hands? No? Neither do we. That’s where our Data Guru’s step in! Our in-house Development Teams love data – that’s why they take the pain out of everything ‘data’ related. We can’t say it enough: data is at the heart of every campaign and it really does have the potential to ‘make’ or ‘break’ your campaign, so it’s critical that you get it right.

So what’s more important when it comes to data – quality or quantity? Increasingly, both are as important as each other.

Quality & Quantity

As good as it is to have access to a huge amount of data, it is crucial that the data is kept ‘clean’ and up-to-date.

Using large amounts of data allows you to layer the data and use it to segment and target your database more accurately by using a combination of demographic segments and other segments around interest or intent.

By combining a large quantity of high-quality data you can target your audience appropriately and more profitably. For example, if you know the name, address, sex, age, disposable income and interests of your customers then you can ensure your marketing resonates with them.

How can we help?

Get in touch with a member of our team today.

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Data Analysis

At AlphaGraphics, we specialise in delivering data-driven campaigns that are GDPR compliant. 

Before your campaign...

A lot of people have their own data …and a lot of people simply don’t have the time to keep on top of it. Clean data can literally save you money. Our Data Guru’s check EVERYTHING, from email addresses to postal addresses; checking, cleaning, ensuring it’s legally GDPR compliant and removing any duplicates or ‘gone-aways’ from your data to ensure you’re not charged unnecessarily for them. Don't leave your data-driven campaigns to chance - contact us to find out more.

Data Segmentation

This is where data gets exciting – at least it does for our Data and Marketing Geeks! Segmenting your data not only allows you to really personalise your campaign message, it lets you ‘test’ your campaign to check it works. Whether you run different creative, formats or copy – testing your campaign to segmented data can be a much safer way of spending your money. It can also be the difference between selling the right products to the right customers.

After your campaign...

You can also gain a huge insight into your customers with data analysis at the end of your campaign. Whether you want to analyse which campaigns are bringing you the most return or you’d like to understand what is and isn’t working so you can improve your marketing strategy. You can even choose how you receive your analysis: whether it’s campaign-by-campaign bar charts or if weekly graphs are your thing – we’ve got them all covered.

Data Provision

No data? Don’t worry – we can source new data for you. We can even advise you on data profiling; helping you to accurately pin point with laser precision the type and location of your target audience. We understand that when the success of your whole campaign is based on the accuracy and relevance of your data, you can’t afford to get it wrong.

Download our FREE GDPR Checklist

Talk to us

Our friendly team of specialists are available to answer any questions you have.
Call us on 01642 525 100, email us at info@agnortheast.com, or use the form below.
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