Every student or prospective student is an individual with a specific set of needs and expectations, and your marketing approach should reflect this.
Throughout the student life cycle each individual will cross different media channels at different stages of their journey; from recruitment and admissions through to student support, and eventually alumni. It’s important that your marketing communications work seamlessly across these channels, both online and offline.
Employing personalisation within your campaign is a fantastic way to make students feel valued, increasing response rates and pushing engagement upwards.
Throughout the student life cycle each individual will cross different media channels at different stages of their journey; from recruitment and admissions through to student support, and eventually alumni. It’s important that your marketing communications work seamlessly across these channels, both online and offline.
Employing personalisation within your campaign is a fantastic way to make students feel valued, increasing response rates and pushing engagement upwards.
