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Drayton Mercedes-Benz

A Personal Touch for a Prestige Motor Dealer

The Challenge

Achieve manufacturer targets by selling a minimum of 40 vehicles at a weekend sales event. Working to a short time-frame, devise, design and implement a heavyweight, personalised cross-media campaign to promote a weekend event concentrated at a single location, retailing high-value, prestige vehicles.

The Campaign

We project managed and produced every element of this all-encompassing campaign and event including; the creative, artwork, highly personalised and quality laminated invites, personalised URL’s (PURL’s), data management, dealership POS supply and fitting, showroom black-out and campaign reporting. We also ensured the event delivered real creative impact and a ‘wow’ factor with flags, pull-up banners, vehicle graphics and other additional elements to make the sales environment highly atmospheric.

The Impact

We nearly doubled the original target of 40 vehicle sales, achieving a grand total of 71 sales over the weekend event. The campaign provided a significant ROI and also underwrote both the manufacturer’s New Quarterly and Used Trimester Volume Bonuses.
“The First Class Service event hosted by your team for our Stoke dealership in April was by many measures our most successful event on record.

Really pleasing was the energy and shared enthusiasm generated between our respective teams which created a dynamism which I feel we simply couldn’t have achieved by ourselves in isolation.

Here’s to the next one, albeit this will be a tough act to follow."”
– Director, Drayton Mercedes-Benz

Elements Used

  • Email Marketing
  • Personalisation