Latest News from AlphaGraphics
Regular, thought-provoking blog posts and company news updates from the AlphaGraphics team. Bringing you the latest news relevant to your industry about creative marketing and automated, data-driven campaigns.
Five Proven Gym Marketing Strategies
In order to stand out amongst the masses, you need to be sure that your gym has something unique to offer that people just simply could not get elsewhere - your USP. Here are 5 proven strategies to help you promote your gym’s USP.
NEW JOB ALERT: Join the AG Gang as an Account Director
Account Director Job Title: Account Director Responsible to: Client Service Director Location: Middlesbrough / Newcastle / Nottingham Salary: Negotiable based on experience Job Description: We’re looking for an Account Director to work from any or our locations with strong client and project management skills. The role is available due to new opportunities and an exciting […]
The Three Pillars of Retail Success [INFOGRAPHIC]
Our handy infographic demonstrates the three pillars to retail success. Follow our steps of value, convenience and experience and we’re sure your business will stand the test of time.
Retailers: How to Build an Engaged Marketing Database Post-GDPR Changes
With all businesses forced to clean up their act, your marketing communications should be less likely to be lost in the noise of spam. We’ve compiled some top tips to engage with your databases post-GDPR changes.
What do students look for when choosing a university? [INFOGRAPHIC]
Half a million students from across the UK go into higher education each year, but how do you get your university to stand out from the crowd? We uncover how students pick which university they go to.
How to Stay in Touch With Customers Post-Sale
Attracting new customers is often the main focus of marketing efforts. This is incredibly important to the growth and success of your business, but it’s also important that you don’t overlook your current customer-base. Retaining their loyalty is also key to growth, so you must stay in touch once the sale is complete.
Retailers: How to Build an Engaged Marketing Database Post-GDPR Changes
Let’s face it, the new GDPR regulation has come into place because almost everyone with an email address is receiving spam that they certainly did not ask for. For that reason, we should welcome the new General Data Protection Regulation.
AG Automotive Sales Events: Our Results 2018
We’ve compiled all of our results from dealership events (held in February and March 2018) that we supported with marketing materials so you can see the difference the AG Automotive team could make to your events.
How to Market Fitness based on how Gen X, Y and Z choose their gym
As a gym establishment, your target clientele can be very broad and diverse, attracting people of almost all ages. The key here is segmentation; dividing the market into sub-categorised groups based on their demographic and other shared characteristics, in this case by generation and adapting your marketing efforts to suit each group. With an estimated market value of £4.7 billion, there is plenty of opportunity to win over your share of the competition - you just need to know how!
How to Create an Education Landing Page that Converts
Whether you’re running an email campaign or investing in paid search, an effective landing page is essential to converting prospective students. A landing page allows you to collect a range of information from your prospective students in order to successfully target them with content suited to their needs and interests.
10 of the Smartest Retail Marketing Tricks of the Trade to Increase Average Spend
10 of the most innovative retail marketing tips and tricks that have proven to boost average basket and order value.
Case studies: Re-brands that haven’t quite hit the mark and the importance of getting your University rebrand right.
An establishment may choose to rebrand for many reasons, and when done effectively, the results can be amazing. However, there are times when what may seem like a smart rebranding strategy is actually going to become a brand disaster.