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Latest News from AlphaGraphics

Regular, thought-provoking blog posts and company news updates from the AlphaGraphics team. Bringing you the latest news relevant to your industry about creative marketing and automated, data-driven campaigns.

Comparison Sites: The Pros and Cons for Hoteliers

The continual increase in the popularity of price comparison websites (e.g. booking.com, Expedia, Trivago), naturally causes debate over the pros and cons of partnering with these sites for the individual hoteliers that use them (or for those that are considering using them). We take a look at the advantages and disadvantages of using an online travel agent (OTA) to list your property and advertise its rooms, rates, reviews and facilities.

The winners and losers in retail of 2017

2017 was an unsteady year for the retail sector, with annual retail sales growth at its lowest in four years. According to the ONS Retail Sales December 2017 bulletin, quarter one saw a 1.2% decline in sales.

Hospitality Marketing Calendar 2018

Our hospitality marketing calendar for 2018 will make sure that you don’t miss out on the key events of the year that will help inspire your business with fresh and exciting ideas. Get involved - keep your social media engaging and your promotions creative for great exposure throughout the entire year.

Retail Marketing Calendar 2018

In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important. Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and […]

New Year, New Brand? How to Successfully Rebrand a Leisure Industry Business

A new year is on the horizon and there is no better time to give your business an identity revamp. A brand refresh can be an effective way of staying ahead of the competition, keeping current customers excited about what you are doing, and attracting a whole new audience that you may not have appealed to before. In this checklist we cover every stage of the process to help you ensure your rebrand goes smoothly.