There is a risk of being too much of a 'try hard' when it comes to marketing to Generation Z. In this blog post we explore how to market in a personalised way that resonates, rather than by invading your prospective students' privacy.
Timing is Everything: How Trigger-Based Marketing Can Capture Your Audience at Just the Right Moment
Could trigger-based (also known as event-based) marketing, be the key to success in 2018?
Over the last six months there has been a lot of speculation about where the facts and figures suggest the new and used car markets are heading. We look at the latest statistics to find out what 2018 might have in store for car dealerships.
In this competitive market, how does your university want to be known? For its student experience, research ranking, employability, or even a unique combination of impressive scores that makes it stand-out overall as the best all-rounder choice for students?
One industry capitalising on the Black Friday boom is Hospitality, and consumers are increasingly on the lookout for the best hotel, gym membership, restaurant and spa deals at this time of year.
4 months ago
Currently there are over half a million postgraduate students in the UK. But what do postgraduate students specifically look for when choosing a university?