It starts now! Ahead of freshers week, we’ve put together an October 2017 – October 2018 key dates calendar for UK university marketing calendars to make sure you’re ready for next year’s 2018/2019 entrants. We know you’ve undertaken all the brand-awareness marketing campaigns, and used up all of your OOH budget, but now let’s start to look at seminal dates in the calendar, and how you can nudge prospective students at key points of that journey.
Build on our schedule for a more personalised calendar for your university’s needs, or use it as a quick reference to visualise the year at a glance.
Note: All application-related dates are taken directly from UCAS’s calendar of deadlines here: https://www.ucas.com/advisers/getting-started/application-deadlines
UK University
Marketing Calendar
for 2018/2019
|
| October 2017 |
| 15: Deadline: Applications to Oxford, Cambridge, most courses in medicine, dentistry and veterinary medicine / science |
| 29: British Summer Time Ends |
| 31: Halloween |
| November 2017 |
| 05: Guy Fawkes Day |
| 24: Black Friday |
| 27: Cyber Monday |
| . |
| December 2017 |
| 21: Winter Solstice |
| 25: Christmas Day |
| 26: Boxing Day |
| 31: New Year’s Eve |
| January 2018 |
| 01: New Year’s Day |
| 15: Deadline: Undergraduate Applications |
| . |
| February 2018 |
| 14: Valentine’s Day |
| 16: Chinese New Year |
| 25: Extra Applications Start |
| March 2018 |
| 11: Mothering Sunday |
| 24: Deadline: Art & Design Courses |
| 25: British Summer Time Starts |
| 30: Good Friday |
| April 2018 |
| 02: Easter Monday |
| 22: London Marathon |
| . |
| . |
| May 2018 |
| 07: May Day |
| 19: FA Cup Final |
| 28: Spring Bank Holiday |
| June 2018 |
| 17: Father’s Day |
| 21: Summer Solstice |
| 30: Applications Entered into Clearing |
| July 2018 |
| 02: Wimbledon |
| 04: Deadline to Add Extra Choices |
| 07: Tour de France |
| August 2018 |
| 27: Summer Bank Holiday |
| 31: Deadline to Meet Conditions |
| 31: End of Adjustment |
| September 2018 |
| 20: Final Deadline for 2018 Applications |
| 23: First Day of Autumn |
| . |
| . |
| October 2018 |
| 23: Deadline: Clearing Choices |
| 23: Clearing Applicants Accepted |
| 28: British Summer Time Starts |
| 31: Halloween |
The above calendar is just the tip of the iceberg in terms of how you can integrate key dates into an automated marketing system. From birthdays to specific course-relevant dates (e.g. medicine and legal application deadlines), get in touch to find out how we can create automated, trigger-based campaigns, linked to pivotal dates in the application cycles.
To find out more, visit: https://education.alphagraphics.co.uk/
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