Black Friday, Cyber Monday, Christmas and the January sales are done for another year. After the best season for retailers, revenue starts to dip as we creep further into the new year - what can you do to bounce back and keep customers returning to your store for more?
2017 was an unsteady year for the retail sector, with annual retail sales growth at its lowest in four years. According to the ONS Retail Sales December 2017 bulletin, quarter one saw a 1.2% decline in sales.
In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important. Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and […]
With the explosion of online shopping and advancements in delivery making shopping online even more convenient and accessible, it's becoming harder and harder to bring shoppers into physical retail spaces. We discuss how you can delight your customers through the in-store experience you provide.
Event marketing can be a daunting task, if you approach it with a critical mind and data to support your decisions, however, a successful event can provide the means to meet-and-greet potential and current client, and generate awareness and leads for your brand.
How many retailers have a successful omnichannel strategy? And how do they gather and use omnichannel data? In this blog, we explain all.
‘Christmas in July’ is a staple in the marketing calendars of retailers. So where did Christmas in July come from? And how important is it for retailers?