In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important. Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and […]
With the explosion of online shopping and advancements in delivery making shopping online even more convenient and accessible, it's becoming harder and harder to bring shoppers into physical retail spaces. We discuss how you can delight your customers through the in-store experience you provide.
Event marketing can be a daunting task, if you approach it with a critical mind and data to support your decisions, however, a successful event can provide the means to meet-and-greet potential and current client, and generate awareness and leads for your brand.
How many retailers have a successful omnichannel strategy? And how do they gather and use omnichannel data? In this blog, we explain all.
‘Christmas in July’ is a staple in the marketing calendars of retailers. So where did Christmas in July come from? And how important is it for retailers?
The in-store experience is becoming less personal, as self-service checkouts become the norm. Yet, ‘personalisation’ is the order of the day for retail marketeers – is there a conflict in priorities here?
Using high-quality data in your marketing can transform the results of your campaigns. So what’s more important when it comes to data – quality or quantity?
Competing in the retail environment has never been more challenging. ‘Competitive’ is almost too soft a word to describe it – ruthless is probably more accurate. So how can we personalise the retail experience? Answer: Data.