A new year is on the horizon and there is no better time to give your business an identity revamp. A brand refresh can be an effective way of staying ahead of the competition, keeping current customers excited about what you are doing, and attracting a whole new audience that you may not have appealed to before. In this checklist we cover every stage of the process to help you ensure your rebrand goes smoothly.
One industry capitalising on the Black Friday boom is Hospitality, and consumers are increasingly on the lookout for the best hotel, gym membership, restaurant and spa deals at this time of year.
If you’re not on social media already, you should be! Seventy-four percent of adults are on social media and over 148.3 million bookings are made online each year within the hospitality trade.
Whether you run a gym, restaurant or hotel, we highlight 5 ways you can market your hospitality business to this influential generation right now. 84% of Gen Z (7- to 17-year-olds) influence their ‘family’s overall spending’ after all.
There are a lot of questions you have to ask yourself before starting a direct mail campaign, and we’ve sorted out the top 5 things you need to address in order to develop a campaign that gets results.
We look at how important deal websites are and whether those in hospitality can perform just as well by going at it alone with their marketing efforts.
One viral bad review can potentially ruin the reputation of a hotel, restaurant, gym or leisure facility. Here's what to do if you get one, and how to reduce the chances of getting a negative review.
Direct mail marketing has a poor reputation, and for many brands, businesses and individuals!, the words ‘direct mail’ translate to ‘junk mail’.