Archives of Hospitality

In this blog post, we’ve looked at various different ways in which businesses in the travel industry are working to make the industry more eco-friendly, and what trends we can expect to see in 2020. 

Struggling to retain gym memberships or to actually get your members using your gym? The following tips and tricks can transform your gym into a formidable business that members will never want to leave.

Every year, 3,415,000 tonnes of food waste is generated in the UK, and hotels, restaurants, pubs and other hospitality businesses generate around 600,000 tonnes of that. Can marketing help to tackle food waste?

The holiday season can bring people to try and buy things that they wouldn’t normally, whether they receive a gift or are enticed by a stellar offer. But how can you keep new customers coming back for more?

In order to stand out amongst the masses, you need to be sure that your gym has something unique to offer that people just simply could not get elsewhere - your USP. Here are 5 proven strategies to help you promote your gym’s USP.

As a gym establishment, your target clientele can be very broad and diverse, attracting people of almost all ages. The key here is segmentation; dividing the market into sub-categorised groups based on their demographic and other shared characteristics, in this case by generation and adapting your marketing efforts to suit each group. With an estimated market value of £4.7 billion, there is plenty of opportunity to win over your share of the competition - you just need to know how!

The continual increase in the popularity of price comparison websites (e.g. booking.com, Expedia, Trivago), naturally causes debate over the pros and cons of partnering with these sites for the individual hoteliers that use them (or for those that are considering using them). We take a look at the advantages and disadvantages of using an online travel agent (OTA) to list your property and advertise its rooms, rates, reviews and facilities.

Our hospitality marketing calendar for 2018 will make sure that you don’t miss out on the key events of the year that will help inspire your business with fresh and exciting ideas. Get involved - keep your social media engaging and your promotions creative for great exposure throughout the entire year.

A new year is on the horizon and there is no better time to give your business an identity revamp. A brand refresh can be an effective way of staying ahead of the competition, keeping current customers excited about what you are doing, and attracting a whole new audience that you may not have appealed to before. In this checklist we cover every stage of the process to help you ensure your rebrand goes smoothly.

As we buckle down for the holidays, it can be easy to forget that this isn’t the end, but merely the beginning of another year of trading.

Could trigger-based (also known as event-based) marketing, be the key to success in 2018?