As a gym establishment, your target clientele can be very broad and diverse, attracting people of almost all ages. The key here is segmentation; dividing the market into sub-categorised groups based on their demographic and other shared characteristics, in this case by generation and adapting your marketing efforts to suit each group. With an estimated market value of £4.7 billion, there is plenty of opportunity to win over your share of the competition - you just need to know how!
The continual increase in the popularity of price comparison websites (e.g. booking.com, Expedia, Trivago), naturally causes debate over the pros and cons of partnering with these sites for the individual hoteliers that use them (or for those that are considering using them). We take a look at the advantages and disadvantages of using an online travel agent (OTA) to list your property and advertise its rooms, rates, reviews and facilities.
Our hospitality marketing calendar for 2018 will make sure that you don’t miss out on the key events of the year that will help inspire your business with fresh and exciting ideas. Get involved - keep your social media engaging and your promotions creative for great exposure throughout the entire year.
A new year is on the horizon and there is no better time to give your business an identity revamp. A brand refresh can be an effective way of staying ahead of the competition, keeping current customers excited about what you are doing, and attracting a whole new audience that you may not have appealed to before. In this checklist we cover every stage of the process to help you ensure your rebrand goes smoothly.
One industry capitalising on the Black Friday boom is Hospitality, and consumers are increasingly on the lookout for the best hotel, gym membership, restaurant and spa deals at this time of year.
If you’re not on social media already, you should be! Seventy-four percent of adults are on social media and over 148.3 million bookings are made online each year within the hospitality trade.
Whether you run a gym, restaurant or hotel, we highlight 5 ways you can market your hospitality business to this influential generation right now. 84% of Gen Z (7- to 17-year-olds) influence their ‘family’s overall spending’ after all.
There are a lot of questions you have to ask yourself before starting a direct mail campaign, and we’ve sorted out the top 5 things you need to address in order to develop a campaign that gets results.
We look at how important deal websites are and whether those in hospitality can perform just as well by going at it alone with their marketing efforts.