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Archives of Hospitality

New Year, New Brand? How to Successfully Rebrand a Leisure Industry Business

A new year is on the horizon and there is no better time to give your business an identity revamp. A brand refresh can be an effective way of staying ahead of the competition, keeping current customers excited about what you are doing, and attracting a whole new audience that you may not have appealed to before. In this checklist we cover every stage of the process to help you ensure your rebrand goes smoothly.

Marketing Hospitality to Generation Z

Whether you run a gym, restaurant or hotel, we highlight 5 ways you can market your hospitality business to this influential generation right now. 84% of Gen Z (7- to 17-year-olds) influence their ‘family’s overall spending’ after all.

Give Your Direct Mail Campaigns Direction

There are a lot of questions you have to ask yourself before starting a direct mail campaign, and we’ve sorted out the top 5 things you need to address in order to develop a campaign that gets results.

How to Mitigate and Manage Online Reviews

One viral bad review can potentially ruin the reputation of a hotel, restaurant, gym or leisure facility. Here's what to do if you get one, and how to reduce the chances of getting a negative review.
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