As the year draws to a close, marketing budgets can become a little too thinly spread. According to an investigation by Times Higher Education, UK universities have increased their marketing budgets by nearly a quarter since the introduction of higher university fees, however have still suffered a 7.4 percent fall in applications.
Universities contribute £95 billion to the UK economy each year (Times Higher Education, 2017) – up from £36.4 billion in 2012. In fact, this year, international students alone contribute £25 billion (Universities UK, 2017).
There is a risk of being too much of a 'try hard' when it comes to marketing to Generation Z. In this blog post we explore how to market in a personalised way that resonates, rather than by invading your prospective students' privacy.
In this competitive market, how does your university want to be known? For its student experience, research ranking, employability, or even a unique combination of impressive scores that makes it stand-out overall as the best all-rounder choice for students?
Currently there are over half a million postgraduate students in the UK. But what do postgraduate students specifically look for when choosing a university?
To help college's with their marketing over the next 12 months, we’ve created a college marketing calendar containing key dates that may help with your planned marketing activities.
So just how much is a university brand worth? We've compiled a list of the top 10 US and top 10 UK universities by endowment.
We compared the top 25 ranking universities in the UK to their search popularity on Google to see whether the results match the official ranking figures.
We’ve put together an October 2017 - October 2018 key dates calendar for UK university marketing calendars to make sure you’re ready for next year’s 2018/2019 entrants.
Even after their place is confirmed students can still be a no-show, and colleges are left to foot the bill that comes with running a course below capacity levels. So what can be done to limit the impact this has on your college?
How Do Universities Spend to Attract Students? As we mentioned in our ‘Marketing Education to Generation Z’ blog post, universities are adapting their approach to marketing by steering away...