Whether you’re running an email campaign or investing in paid search, an effective landing page is essential to converting prospective students. A landing page allows you to collect a range of information from your prospective students in order to successfully target them with content suited to their needs and interests.
Case studies: Re-brands that haven’t quite hit the mark and the importance of getting your University rebrand right.
An establishment may choose to rebrand for many reasons, and when done effectively, the results can be amazing. However, there are times when what may seem like a smart rebranding strategy is actually going to become a brand disaster.
Let's discuss the benefits of automation and personalisation. The results of combining these two marketing practices should be two fold, but can they go hand in hand?
As the year draws to a close, marketing budgets can become a little too thinly spread. According to an investigation by Times Higher Education, UK universities have increased their marketing budgets by nearly a quarter since the introduction of higher university fees, however have still suffered a 7.4 percent fall in applications.
Universities contribute £95 billion to the UK economy each year (Times Higher Education, 2017) – up from £36.4 billion in 2012. In fact, this year, international students alone contribute £25 billion (Universities UK, 2017).
There is a risk of being too much of a 'try hard' when it comes to marketing to Generation Z. In this blog post we explore how to market in a personalised way that resonates, rather than by invading your prospective students' privacy.
In this competitive market, how does your university want to be known? For its student experience, research ranking, employability, or even a unique combination of impressive scores that makes it stand-out overall as the best all-rounder choice for students?
Currently there are over half a million postgraduate students in the UK. But what do postgraduate students specifically look for when choosing a university?
To help college's with their marketing over the next 12 months, we’ve created a college marketing calendar containing key dates that may help with your planned marketing activities.
So just how much is a university brand worth? We've compiled a list of the top 10 US and top 10 UK universities by endowment.
We compared the top 25 ranking universities in the UK to their search popularity on Google to see whether the results match the official ranking figures.