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Archives of Automotive

Does your dealership need a Point of Sale refresh?

Point of Sale (POS) and visual merchandising are key elements in any in-dealership marketing plan. Driving new and used car sales by promoting new products, offers and special events are just a few great reasons to ensure you have an effective point of sale display.

2018 – The Year UK Car Sales Take Off Online

2018 has been tipped to be the year that everything changes in the automotive industry. According to industry leaders, dealerships are within a year of being able to complete an entire vehicle transaction online.

5 Steps to Digital Marketing Success in the Automotive Industry

UK car sales hit a record high in 2016 and the competition between independents and chains has never been fiercer as each dealership looks to take an increasing share of the local market. In order to ensure your dealership’s presence dominates your local market, an effective digital marketing strategy is key. Here are five tactics […]

Mapping the Automotive Customer Journey

In 2016, UK automotive manufacturers turned over £77.5bn – the highest industry turnover on record, supported by an 8.9% increase in vehicle production. We look at how to map the customer buying journey in 2017.