Point of Sale (POS) and visual merchandising are key elements in any in-dealership marketing plan. Driving new and used car sales by promoting new products, offers and special events are just a few great reasons to ensure you have an effective point of sale display.
2018 has been tipped to be the year that everything changes in the automotive industry. According to industry leaders, dealerships are within a year of being able to complete an entire vehicle transaction online.
Over the last six months there has been a lot of speculation about where the facts and figures suggest the new and used car markets are heading. We look at the latest statistics to find out what 2018 might have in store for car dealerships.
Self-driving cars are here and Apple, Google, Tesla and the rest want them to stay and for the market to grow. But what does this mean for the future of the automotive industry?
UK car sales hit a record high in 2016 and the competition between independents and chains has never been fiercer as each dealership looks to take an increasing share of the local market. In order to ensure your dealership’s presence dominates your local market, an effective digital marketing strategy is key. Here are five tactics […]
In this blog, we’ll run through General Data Protection Regulation, what it means for your business and how to ensure you remain compliant.
The automotive aftersales industry is worth an estimated £99bn in the UK – so getting your aftersales process to be as slick as it possibly can be is crucial.
In 2016, UK automotive manufacturers turned over £77.5bn – the highest industry turnover on record, supported by an 8.9% increase in vehicle production. We look at how to map the customer buying journey in 2017.