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Latest News from AlphaGraphics

Regular, thought-provoking blog posts and company news updates from the AlphaGraphics team. Bringing you the latest news relevant to your industry about creative marketing and automated, data-driven campaigns.

How to Stay in Touch With Customers Post-Sale

Attracting new customers is often the main focus of marketing efforts. This is incredibly important to the growth and success of your business, but it’s also important that you don’t overlook your current customer-base. Retaining their loyalty is also key to growth, so you must stay in touch once the sale is complete.

How to Market Fitness based on how Gen X, Y and Z choose their gym

As a gym establishment, your target clientele can be very broad and diverse, attracting people of almost all ages. The key here is segmentation; dividing the market into sub-categorised groups based on their demographic and other shared characteristics, in this case by generation and adapting your marketing efforts to suit each group. With an estimated market value of £4.7 billion, there is plenty of opportunity to win over your share of the competition - you just need to know how!

How to Create an Education Landing Page that Converts

Whether you’re running an email campaign or investing in paid search, an effective landing page is essential to converting prospective students. A landing page allows you to collect a range of information from your prospective students in order to successfully target them with content suited to their needs and interests.

Does your dealership need a Point of Sale refresh?

Point of Sale (POS) and visual merchandising are key elements in any in-dealership marketing plan. Driving new and used car sales by promoting new products, offers and special events are just a few great reasons to ensure you have an effective point of sale display.