A conversation about mental health at University: Re-thinking the classification of students-as-customers
Yes, it’s important to consider the customer journey of a student to make sure you are communicating with them at the right moments and across the right channels, but equally, it is important that we don’t forget about the enormity of this ‘purchase’ decision.
The internet has long since revolutionised the way we make buying decisions and complete purchases - from groceries to holidays to houses - the web has the answers. The automotive industry however, has fallen behind, with most brands tending to stick to their traditional (and more familiar) roots - focusing on sales and footfall within dealerships.
2 months ago
With Direct Mail often referred to as “junk mail”, it gets a bad rap. With 13.8 billion pieces sent every year in the UK alone (many of them without permission), poor reputation can often overshadow the benefits. Likewise, email marketing is also tarred with the same brush – unsurprising when (as of the most recently […]
3 months ago
The purpose of the shopping centre was once simply as the title states, to provide a passive place for consumers to make purchases and then leave having fulfilled this aim.
4 months ago
Graduate Outcomes is a new method of collecting data from graduates, introduced this year by the Higher Education Statistics Agency (HESA), replacing the Destination of Leavers from Higher Education (DLHE) survey.
4 months ago
In order to stand out amongst the masses, you need to be sure that your gym has something unique to offer that people just simply could not get elsewhere - your USP. Here are 5 proven strategies to help you promote your gym’s USP.
7 months ago
Account Director Job Title: Account Director Responsible to: Client Service Director Location: Middlesbrough / Newcastle / Nottingham Salary: Negotiable based on experience Job Description: We’re looking for an Account Director to work from any or our locations with strong client and project management skills. The role is available due to new opportunities and an exciting […]
With all businesses forced to clean up their act, your marketing communications should be less likely to be lost in the noise of spam. We’ve compiled some top tips to engage with your databases post-GDPR changes.
Half a million students from across the UK go into higher education each year, but how do you get your university to stand out from the crowd? We uncover how students pick which university they go to.
10 months ago
Attracting new customers is often the main focus of marketing efforts. This is incredibly important to the growth and success of your business, but it’s also important that you don’t overlook your current customer-base. Retaining their loyalty is also key to growth, so you must stay in touch once the sale is complete.