In the age of all things digital, the consumer is ‘always switched on’ – so staying ahead of the game and being prepared for every eventuality has never been more important. Our retail marketing calendar for 2018 will help to ensure you don’t miss a single opportunity to capitalise on key events. Plan ahead and […]
1 month ago
As the year draws to a close, marketing budgets can become a little too thinly spread. According to an investigation by Times Higher Education, UK universities have increased their marketing budgets by nearly a quarter since the introduction of higher university fees, however have still suffered a 7.4 percent fall in applications.
Universities contribute £95 billion to the UK economy each year (Times Higher Education, 2017) – up from £36.4 billion in 2012. In fact, this year, international students alone contribute £25 billion (Universities UK, 2017).
A new year is on the horizon and there is no better time to give your business an identity revamp. A brand refresh can be an effective way of staying ahead of the competition, keeping current customers excited about what you are doing, and attracting a whole new audience that you may not have appealed to before. In this checklist we cover every stage of the process to help you ensure your rebrand goes smoothly.
With the explosion of online shopping and advancements in delivery making shopping online even more convenient and accessible, it's becoming harder and harder to bring shoppers into physical retail spaces. We discuss how you can delight your customers through the in-store experience you provide.
Event marketing can be a daunting task, if you approach it with a critical mind and data to support your decisions, however, a successful event can provide the means to meet-and-greet potential and current client, and generate awareness and leads for your brand.
There is a risk of being too much of a 'try hard' when it comes to marketing to Generation Z. In this blog post we explore how to market in a personalised way that resonates, rather than by invading your prospective students' privacy.
2 months ago
Timing is Everything: How Trigger-Based Marketing Can Capture Your Audience at Just the Right Moment
Could trigger-based (also known as event-based) marketing, be the key to success in 2018?